Tash Mills.

Creative leader with 11+ years’ experience building brands through social, culture, storytelling and entertainment.

CURRENTLY:

Head of Creative @ Sneak.

As Head of Creative at Sneak, I lead the brand’s creative vision across strategy, campaigns, content, partnerships and paid. My focus is on building a distinctive world around the brand and finding new ways for Sneak to show up in culture, grow its community and stay impossible to confuse with anyone else.

Big SNEAK page

Current Work ☻

The SNEAK Highlights ☻

Current Work ☻ The SNEAK Highlights ☻

  • Fuel Different Campaign

    Making a virtue out of being the odd one out.

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  • Pro-Wrinkle Formula

    Selling energy drinks like skincare. Wrinkles included.

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  • Sneak Pet Food

    Sneak for dogs. What could possibly go wrong?

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  • Sneak Holiday Club

    Welcome to paradise. Something’s not quite right.

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  • Sneak x Dubtendo

    Taking Sneak from gaming culture into the music scene.

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  • Sightings

    Aliens, classified files and a recruitment drive for the S.N.E.A.K Agency.

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  • Monsters

    Sneak’s love letter to cult horror and the fans who obsess over it.

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  • Sneak Arcade

    A product launch you could actually play.

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  • Action Heroes

    Sneak Bunny gets the full ’80s action hero treatment.

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  • Sneak x Atari

    You can almost taste the nostalgia.

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  • Mutants

    A Halloween drop straight out of a classified lab experiment.

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  • SNEAK Brand Strategy

    Helping SNEAK grow, without losing what made people care about it.

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I’m a creative leader with 11+ years’ experience building brands, shaping creative strategy and making work people actually want to spend time with. I love finding what makes a brand distinctive, understanding the communities and culture around it, and turning that into ideas people can connect with, participate in and genuinely care about. 

Who am I ?

a bit more me

More Work

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More Work ⬇

  • Bumble | You Don't Know Me Yet...

    Real women. Real stories. Real dating.

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  • Cravendale | Last Marble Standing

    No live sport? Fine. We’ll invent one.

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  • Arla Protein | 20 in 20

    Twenty days designed to make getting started feel a little easier.

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  • Samsung | Chase The Case

    An Instagram game where the audience controlled what happened next.

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  • BBC | Blue Planet II

    Making memes at the speed of live TV.

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  • Veet | Off Your Chest

    Using chest hair to start a conversation about men’s mental health.

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