Mutants

Mutants was SNEAKs Halloween drop - Limequat (Mutant Flesh), a citrus flavour styled as a failed lab experiment, plus a glow-in-the-dark shaker and a tub label so deliberately grotesque it's hidden behind a peel-and-reveal layer until purchase. It leans into SNEAK's habit of turning a seasonal moment into something stranger than a straightforward flavour drop.

I created the Hazmat Box - a bespoke community collectible I created from scratch as the campaign's biggest prize. It bundled limited merch and product from the collection with a pack of fake government files expanding the mutant lore, designed as something worth genuinely competing for rather than just another giveaway.