SNEAK x Atari

Sneak x Atari paired two challenger brands built on nostalgia and outsider culture - a collection reimagining three classic Atari titles (Yars' Revenge, Asteroids, Centipede) as Sneak flavours, alongside a co-branded shaker, apparel and a limited Collector's Box. It aligns perfectly with SNEAK's wider gaming-and-nostalgia territory, giving the brand a genuine, recognisable IP to build the whole drop around rather than just referencing gaming culture from the outside.

I led the launch film: a reveal built around the iconic 1970s Atari 2600 TV ad, reimagined through the Sneak universe. The Bunny is playing on an Atari at home, takes a swig of the Sneak x Atari shaker, and gets pulled into the screen - travelling through all three classic games before ending up trapped inside the TV, banging to get out.