SNEAK Monsters

Sneak Monsters was a four-flavour horror collection, launched alongside a limited-edition collector’s box and merch range - tapping into Sneak’s natural connection with horror, cult movies and the fandom that surrounds them.

For this one, I worked alongside the CCO and director, providing creative input on set and helping shape the execution throughout the shoot. I led the photography, shooting the product, e-commerce and social assets that extended the campaign across the wider launch.

I also oversaw the edit from start to finish, helping carry the creative through post-production and making sure the whole campaign felt rooted in the visual language of cult horror - building on Sneak’s relationship with the films, references and fandoms our community already loves.