Sightings

Sightings started as a straightforward alien-sightings theme, and I helped push the narrative further - turning it into a Sneak Agency recruitment story instead of just "aliens are real." It gave the campaign a clearer throughline: allowing our community to not just be shown something strange, but be recruited into it.

I creative directed the reveal film, shooting it with a lean in-house crew of three. I also led the community layer: a hidden landing page seeded through a piece of distorted audio in the final "alien contact" clip, findable only if you were paying close enough attention. Anyone who tracked down the URL landed on a mock S.N.E.A.K facility desktop - cluttered and slightly chaotic, exactly what you'd expect from a government lab studying extraterrestrial activity - packed with files, folders, hidden product shots, redacted reports and fragments of the wider story.

It turned the launch into more than a reveal - a rabbit hole the community could dig through, piece together and share, built for people curious enough to go looking for something they weren't supposed to find.