Bumble wanted a social-first Black History Month campaign that did more than mark the moment - one that actually celebrated, acknowledged and represented the uniqueness of Black British women across the UK.

The insight: representation isn't just visibility - it's not letting someone be judged, or reduced to an assumption, before they've had the chance to be known. "Don't judge a book by its cover" needed a modern, dating-led read.

We built "You Don't Know Me... Yet" around real women and their real dating experiences, centred on a campaign video, then briefed a network of creators to bring their own take on it. We leaned on our network of culture-shaping publishers and influencers to amplify the campaign, building content bespoke to each channel rather than pushing one asset everywhere.

Result: 36 pieces of content, 7m+ accounts reached, 5m+ video views, £465,294 earned media value.